We are a team of seasoned practitioners who bring senior
level attention to your unique Research and Branding challenges
Applying a combination of relevant primary and secondary data to help map the market and understand your industry, competition, brand, users, and audiences
Setting the foundation for your brand: your positioning (who you are and how you are different) and expression (your image, experience, and character)
Evaluating and optimizing your messaging, packaging, design, and communication efforts
Using insight-driven recommendations to help inform and guide your marketing, organizational, and brand activation
We are a network of independent consultants dedicated to helping our clients with their branding and communication needs.
In our midst we have researchers, designers, journalists, and trend specialists. Every one of us loves what we do, and we all do great work. What makes us unique is our passion for culture and design. Principles of design guide our process and help us provide business recommendations that are clear, fresh, relevant, and practical.
“I first read David Brooks’ Bobos in Paradise in 2002 and it immediately had an impact on how I contextualized my analyses.