OUR THINKING

The Risk of Failure of Adoption
With all technological innovations, regardless of whether they are radical or incremental, there is always a risk of failure of adoption to the majority.
An Age of Incremental Innovations
A radical or disruptive innovation entails introducing a breakthrough solution, whereas an incremental innovation typically involves either introducing an existing technology to a new market or increasing its value to its current market through customization and other means.
Theory of Imitation and The Role of Sociology in Explaining Adoption
The adoption of anything new – whether technology, behavior, or policy – relies heavily on the social context and the background of the population using it.
Adoption of Technology in The Post-Internet Era
End-users are now co-creators and major participants in the innovation diffusion journey, the same way that customers are now able to drive the narratives for brands, or empoyees for their employers.
The Rise of a Participatory Culture
People are no longer passive consumers but active participants in the advancement of tech-based solutions. They are continually sharing information about new technologies.
Technology Adoption in an Era of Rapid Co-Innovation
Technology is evolving at an unprecedented rate. This blog series examines some of the principles and forces that are contributing to the spread of technology today.
Market Research ‘can’ be strategic
We all know that any successful brand program needs to be grounded in insight; the type of knowledge and understanding that can produce a tangible business impact.