Tag: innovation

It may be time to start re-examining some of the past thinking by providing a fresh perspective and new input that could help update or complement existing business frameworks.

Despite a wealth of information and past research available on diffusion of innovation, only a small fraction of innovations is embraced by the majority.

With all technological innovations, regardless of whether they are radical or incremental, there is always a risk of failure of adoption to the majority.

A radical or disruptive innovation entails introducing a breakthrough solution, whereas an incremental innovation typically involves either introducing an existing technology to a new market or increasing its value to its current market through customization and other means.

The adoption of anything new – whether technology, behavior, or policy – relies heavily on the social context and the background of the population using it.

End-users are now co-creators and major participants in the innovation diffusion journey, the same way that customers are now able to drive the narratives for brands, or empoyees for their employers.

People are no longer passive consumers but active participants in the advancement of tech-based solutions. They are continually sharing information about new technologies.

Technology is evolving at an unprecedented rate. This blog series examines some of the principles and forces that are contributing to the spread of technology today.